Great brands get overlooked when the creative doesn’t carry the weight.
Zac Lawrence
Your creative needs to show up at the level of your business
Brand identity, merch, and creative direction built with taste, clarity, and intention.
BUILT WITH BRANDS AND ARTIST YOU KNOW
What I build with you
BRAND IDENTITY
A visual direction that actually feels like something.
Not just a logo, but a system that holds everything together.
MERCH CAPSULES & DROPS
Merch and full capsules that feels like part of the brand.
Not an afterthought.
CAMPAIGN CREATIVE
Launch visuals, social and print assets, and creative direction that carry the entire rollout.
Zac Lawrence
CREATIVE DIRECTION | MERCH | DESIGN
I’ve always been drawn to making things that feel right. Not just design that looks good, but work that people actually connect with. The kind you want to wear, share, and come back to.
Over time, I started noticing the gap.
Great brands. Great ideas. But the way they showed up?
Forgettable. The merch felt disconnected. The visuals didn’t land. The whole thing just… missed.
That’s the part I got obsessed with.
Over the years, I’ve had the chance to work with brands like Element, Fox Racing, and PacSun, and artists like The Chainsmokers, Conner Smith, David Kushner, Brandon Lake, Phil Wickham, and Elevation.
Different worlds, same pattern.
The work matters. But how it shows up matters just as much.
Now I focus on brand identity, merch, and creative direction for brands, artists, and teams that care how things actually hit. Not just how they look in a deck, but how they feel in the real world.
Because when it’s done right, people don’t scroll past it.
They stop. They feel it.
And they remember it.